Friday, October 26, 2012

Print Media or Promotional Gifts?

In this information age, we all know how hard it has become to survive any business. Companies all around the world face an initial trouble of reaching their potential customers and make their business visible to more and more potential customers. So, the solution that comes above all of this trouble of reaching to potential customers is "advertisement and marketing" through various sources of advertisement and marketing. At early ages, when we talk about marketing, print media and billboards come prior to every possible unit of marketing, but do you think that this method of advertising is effective anymore in this information age? The answer would be NO!

Marketing through print media and billboards has become a very old and useless source of marketing. It is useless and ineffective in many ways. Let's take consider print media as your source of marketing for your product, company or brand. Following are a few things that highlight the ineffectiveness of advertising with through this old marketing source.

1. Not reaching the targeted customers

2. Limited advertisement

3. Huge budget

4. Outsourced marketing campaign

5. Less attraction

Not Reaching The Targeted Audience

Do the marketing and advertisement agencies that provide print media marketing solutions, offers you a guarantee that your advertisement would only be displayed to any particular group of people? Does your advertisement offer something different for every possible potential customer to you according to their area of interest? All these questions are answered by this simple sentence, "print media marketing campaign doesn't offer you a guarantee of reaching your targeted audience or potential customers".

Limited Advertisement

When you decide marketing your brand with print media, you queued up in a group of people ready to spend twice the budget of your whole business just to get priority among all other people queued up alongside you. However, your advertising budget is good to go and your print media advertisement is live on different sources of entertainment. But, the display time of your advertisement leaves a big question mark to your promotional marketing campaign. Do you think that in an ocean of entertainment world and competitors paying, your advertisement is good enough to distract attention of your potential customers towards you? Yes! You are right, the answer would be NO.

Huge Budget

The most important thing to consider for a success of any business is utilizing the "Capital" in such a manner the holds back your ROI above all. But, when you go through print media marketing, it really costs you a fortune. Most of the times the required budget of any print media advertisement is equivalent to the whole budget of any business, so spending that much on marketing and resulting a complete failure cannot allow any business to survive longer.

Outsourced Marketing Campaign

No one cares about your business any more than you by yourself, but you cannot go with a print media marketing strategy on your own. It would take you hiring a huge staff with a very decent amount of salaries and demands for your print media advertisement to kicked off and paying them won't be sufficient enough, Now you have to pay another print big amount to the media solutions providing agency which for sure takes your business another source of making money, no matter you do or you don't.

Less Attraction

The Nitty-Gritty of your advertisement is undoubtedly covered by then and left behind by the glittering models and their stardom. The viewers you are targeting are not attracted towards your products, brand or your name but are attracted towards the celebrity touch that you think can drive more attraction towards your business which for real is a big question mark.

Now! What is that you can do to promote your business and achieve those five important aspects of success to any business? Following are the five important parts that should consider prior to starting any marketing campaign.

1. Inexpensive and effective marketing

2. Reach the targeted audience

3. Advertisement under your supervision

4. Attractive marketing tool

Over the last decade we have seen various tricks and methods of marketing and advertisements, but what really stands out above all is giving away "promotional gifts". Companies all around the world use this simple and cost effective form of marketing but many of them results a failure by not choosing the right promotional gift for this information age. Using pen and mugs for promotion is far too old for advertisement and gaining attraction towards you and your product. Customers with this information age look for something different in you to get attracted and pick you out of millions of others trying to get their attention. You need to present yourself in such a manner that reflects an image of technically enhanced and up to date company and for this, nothing can favor you any better than USB memory sticks.

USB memory sticks which are commonly referred as Flash drives are small storage devices that can store tons of data and can be moved very easily in your pockets in a form of key chain and many other forms. USB memory sticks can be used very efficiently to advertise your brand in the form of branded USB, branded USB allows you to engrave, print and customize a Flash drive according to your product and niche of business and it helps you achieve the above 4 aspects of a successful marketing campaign.

Inexpensive and Effective Marketing

We all know that how easily these storage devices can be obtained from anywhere, and when bought in a bulk quantity it really affects your marketing budget not more than a bee sting and it really is an effective marketing tool. You can use it as a free giveaway in your press events and launch events so that the people and your potential customers would remember your event and company for a long time after leaving that venue. When you giveaway a branded USB as a promotional gift, it delivers an image that presents you and your company as an updated and technically enhanced company. It advertises your name in many ways, the most important and above all advertisement is your logo that has been engraved on the Flash drive. Whenever the recipient of the giveaway plugs in that media, your logo glows and flashes again and again and due to its tiny size it stays in front of your potential customers every time and we cannot underestimate the usefulness of Flash drives.

Targeted Audience

Considering the targeted audience is another important part of the advertisement and success of any marketing campaign. If you don't know your potential customer for you are unable to attract them by giving them something of their interest, then you cannot consider your advertisement as a successful campaign to drive more sales. Customizing USB memory sticks allow you to give something special to every group of your potential customers, let's consider how useful it could be given a football shaped Flash drive to a member of the football fan club. Customizing these Flash drives allows you to target every group of people according to there are of interest.

Advertisement Under own Supervision

Advertising through branded USB doesn't require any team of professional or any advertising agency that cost you a very huge budget. With branded USB you just have to give it away in your events which are commonly organized after every few months, so in that way now you are free of outsourcing your marketing campaign and save more and more money and focus on improving services with your saved money.

Attractive Marketing Tool

If we compare the old giveaways of pens and mugs with Flash drives it wouldn't take long to decide which of these gifts would be happily received by the attendees of any event, with branded USB drives you give your potential customers something that is useful and worthy and in exchange they would definitely give your company a word of mouth advertisement. Customizing USB memory sticks according to your business adds an extra touch of wow to that device, let's consider your offer drink bottles, when you present someone a bottled shaped Flash drive it really attracts your potential customers towards your company and your services. No other marketing tool can be more attractive than a branded USB drive.

If we focus on these above four parts before starting a marketing and advertisement campaign, the result would be unexpectedly different from the old and useless form of marketing and advertisement. Now the choice is yours, print media or promotional gifts?

Get your company's logo, name, marketing message spread all around the globe with USB memory sticks and Branded USB drives, leave those ineffective and useless marketing tricks behind. Baby USB offers the best promotional USB gifts at the most affordable prices around, to know more about our promotional USB services click here.

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