Tuesday, October 30, 2012

Popular Advertising, Promotions and Marketing Tasks and Trends Today

Advertising, promotions and marketing tasks and trends have undergone a lot of change over the past few years. For example, while print newspaper publishing has seen a decline, one major trend today is more towards electronic media. Thus print ads are rapidly been replaced with digital advertisements.

"Advertising, promotions, and marketing will continue to be essential for organizations as they look to maintain and expand their share of the market". (BLS.GOV)

What Are Other Popular Advertising, Promotions and Marketing Tasks & Trends Today?

What's else is going on today in the world of marketing? Here are some trends and tasks performed in the industry:

1) A popular trend today is to target existing and potential customers using social media networks and other similar mediums. This helps establishments reach their targeted audience easily.

2) Today's advertisements need to be planned by the marketing managers so that they are able to reach their intended target. New strategies need to be developed based on the specific requirements of the product or service that is marketed.

3) Factors like market characteristics, cost and mode of media for advertising need to be identified so that it becomes easy for promotional activities to reach a wider audience. It is also advisable to develop a pricing strategy for the products that are been marketed.

4) Marketing campaigns can create interest among the customers using websites, social media and live chats. These promotional activities encourage existing and potential customers to open a channel of communication with the organization.

5) Multiple channels of communication that are opened with customers can help marketing mangers monitor trends for new products and services. This helps in determining the specific needs of the customer and ensures that the advertising strategy is successful.

"Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors" (Onetoneline.org)

Organizations are now focusing on reaching their niche audiences instead of marketing their products and services to everyone. New products that are introduced in the market place need to be planned and their promotional activities should be strategic in such a way that they are able to make use of new trends like advertising on social media in an effective way.

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